Libations A Chicago Beer Brewed Right Here In Wisconsin
The brand identity of the new Half Acre Beer—which launched its first brew, a lager, last week—is all about Chicago. The label’s dominated by the silhouette of an iconic Chicago water tower. The company has office space in the meatpacking district. And the marketing slogan touts the label as “growing in Chicago”—eliding the fact that Half Acre Lager is brewed in Wisconsin, by Sand Creek Brewing up in west-central Black River Falls....